If you’re reading this, chances are you (or, more likely your kids) have been swept along in the latest craze to hit the UK: Squishmallows.
If you’re wondering: What the heck are they? How much do they cost? Are they safe for my kids/toddler/baby? Where can I get one? Why do my kids want to ‘Join the Squishmallow Squad?’ – we’re going to answer all these questions and more.
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What (the heck) is a Squishmallow?
Basically, they’re cuddly toys.
Some people call them a “plush” or “plushies” – but nuts and bolts: they’re cute little animal toys, filled with super-soft polyester fibres that gives them a ‘marshmallow-y’ texture… hence the name.
Obviously, there’s more to it than that, otherwise your kids wouldn’t be demanding them, right?
Each Squishmallow has a name and “bio” (e.g. their backstory) – like ‘Abby the Octopus’ who is a “water enthusiast” (obviously) but also Head Lifeguard at their local waterpark.
- 1. The product is safe and non-toxic, it is not easy to remove hair, the color is full, and the feel is comfortable
- 2. Cute and soft plush doll with realistic expression, clear outline and lifelike
- 3. The unique flip design provides you with different visual and sensory experiences.
- 4.Washable: easy to clean, use a small amount of soap and water to remove stains, and dry naturally.
- 5.This is a great children's toy, birthday gift, Valentine's day gift, Christmas gift.
How many different Squishmallows are there?
There are, at last count, over 800 different characters one could collect. The Squishmallow Fandom page lists ‘only’ around 6-700. This is because some characters are super rare (like ‘Jack the Black Cat’ of whom just 500 were made).
There are, already, stories of super-fans going to super lengths to find and secure the rarest Squishmallow toys.
What sizes do Squishmallows come in?
They also come in ten different sizes:
- 3.5” (which is keychain size)
- 13” (discontinued soon)
- and 24”.
7″, 11″ and 24″ are, currently, exclusive to “some retailers”. Some of the ‘exclusive squads’ only come in a few of the size variants, so you could complete a ‘squad’ with only the 7 average sizes (5″, 7″, 8″, 11″, 12″, 16″ and 20″) or you may have a squad that only comes in one size.
(If you’re looking for a giant Squishmallow, at time of writing, 24″ is as big as they get.)
For some idea of comparison, the smallest Squishmallow size (3.5″) is about 9cm… or smaller than a CD (if you’re enough to remember them?) or about the size of a drinks coaster.
The biggest ones, at 24″ (or around 60cm) are big. That’s two feet of plushie, which is about the length of your average kitchen worktop from the back wall.
So, a lil’ Toyandona keyring like this:
- For the little or big girl that believes in hamsters, this will light up their eyes and make their special occasion more magical.
- Beautiful and cute hamster stuffed animal, girls love it as keychain, stuffed hamster keychain, and perfect for hamster party supplies.
- A great present for a Birthday, Christmas, Graduations or Valentines Day, pinata fillers, game prizes and animal themed party.
- This is a beautiful combination of animal stuffed plush toy and hamster keychain.
is still going to be pretty chunky on your keys – we’re not talking cute little Lego figure here.
And the big ones like Esmerelda the Rainbow Unicorn here:
could just about lie down on your kitchen counter… or double-up as a pillow or cushion (more on that later).
The Squishmallow marketing team have cleverly woven the cuteness of cuddly toys with the ‘collectables’ drive of Pokémon. The craze is already taking over in America and has already started to hit the shores of the UK – so you’d best get involved quick, before your kids “really need” a £500+ super-rare!
How much do Squishmallows cost?
It varies (of course) but you’re looking at about £5-6 for a small one; up to around £50 for a massive one and or one with all the accessories and add-ons that are available.
That’s a lot for a ‘teddy’ but when you consider most PlayStation games are around the top end of that price bracket they’re not that bad in the world of ‘expensive stuff my kids demand’.
Are Squishmallows safe for kids/babies?
If you’re wondering whether you can give one of these cuddly bundles of loveliness to your cuddly ball of loveliness.
Squishmallow’s official website states that they’re suitable for “everyone” – of all ages.
They’re made from (and filled with) polyester fibres. They’re non-toxic and no toxic chemicals are used on the outside or the inside – which is reassuring if you’re planning to give ‘Fifi the Fire Chief’ to a teething toddler.
There are no buttons, zips or ‘eyes’ that can pop (or be pulled!) off either.
They’re fully machine washable. However, don’t wash them on their own – pop them inside a pillowcase and wash them with your next machine-load of bedding. This will help ensure they don’t get too thrashed around inside the washing machine which may affect their shape.
As they’re polyester they don’t deal well with heat, so keep it on a cool wash. You can tumble dry them (handy to know, if someone won’t sleep without them!) but again, keep it on the lowest heat-setting possible.
Can Squishmallows help with anxiety?
They’re not specifically designed for this but in the same way that having something to hug, squeeze or even have a slightly one-sided chat with – they can help.
Some kids (and lots of adults too!) like to sit in bed or on the sofa with something to hold. After the last year or so we’ve all had, a good hug is balm to your soul.
One of these adorable little critters can certainly fill that gap if you know someone that needs a hug, that perhaps you can’t always be there to give.
OK, you’re convinced… so here’s the big question:
Where to buy Squishmallows in the UK?
Happily there are a few options here:
are all approved retailers on the Squishmallow website.
Do Aldi and Tesco sell Squishmallows?
Yes, popular supermarket chains Tesco and Aldi have and do stock Squishmallows too.
However, both Aldi’s and Tesco’s stock levels are (at time of writing) all showing as ‘out of stock’ (a sign of the rush coming?). Though this may change in future, it’s worth knowing the other places one might look to shop.
Where else can I buy Squishmallows?
Online marketplaces are already doing a roaring trade in Squishmallows too, so if you’re desperate for one (or looking for a rarer one as a special gift), it’s worth checking:
Of course, all the usual caveats around taking care when buying from unofficial outlets apply. There are, of course, already rip-offs, copy-cats and selling scams relating to these popular toys.
Where can I buy Squishmallow accessories?
Naturally, like any good marketing team, Squishmallow have released a number of sets you can buy with all sorts of add-ons and accoutrements for your Squishmallow to live their best life:
from their own kitchen, to picnics, furniture, playground toys, even their own boutique – all with the same satisfying squishiness.
Whichever you decide to get we’re sure your little ones will be thrilled… or treat yourself to one, we’re not here to judge. And who doesn’t love a big squishy hug?
Last update on 2021-06-11 / Affiliate links / Images from Amazon Product Advertising API