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What are Squishmallows & where can I get one?

If you’re reading this, chances are you (or, more likely your kids) have been swept along in the latest craze to hit the UK: Squishmallows.

If you’re wondering: What the heck are they? How much do they cost? Are they safe for my kids/toddler/baby? Where can I get one? Why do my kids want to ‘Join the Squishmallow Squad?’ – we’re going to answer all these questions and more.

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What (the heck) is a Squishmallow?

Basically, they’re cuddly toys.

Some people call them a “plush” or “plushies” – but nuts and bolts: they’re cute little animal toys, filled with super-soft polyester fibres that gives them a ‘marshmallow-y’ texture… hence the name.

Obviously, there’s more to it than that, otherwise your kids wouldn’t be demanding them, right?

Each Squishmallow has a name and “bio” (e.g. their backstory) – like ‘Olga the Octopus’ who is a “history buff” (obviously) but also, handily, “from a family of librarians”.

Visit the Official Squishmallow Store on Amazon.

How many different Squishmallows are there?

There are, at last count, over 800 different characters one could collect. The Squishmallow Fandom page lists ‘only’ around 6-700. This is because some characters are super rare (like ‘Jack the Black Cat’ of whom just 500 were made).

There are, already, stories of super-fans going to super lengths to find and secure the rarest Squishmallow toys.

What sizes do Squishmallows come in?

They also come in ten different sizes:

  • 3.5” (which is keychain size)
  • 5”
  • 7″
  • 8”
  • 11″
  • 12”
  • 13” (discontinued soon)
  • 16”
  • 20”
  • and 24”.

7″, 11″ and 24″ are, currently, exclusive to “some retailers”. Some of the ‘exclusive squads’ only come in a few of the size variants, so you could complete a ‘squad’ with only the 7 average sizes (5″, 7″, 8″, 11″, 12″, 16″ and 20″) or you may have a squad that only comes in one size.

(If you’re looking for a giant Squishmallow, at time of writing, 24″ is as big as they get.)

For some idea of comparison, the smallest Squishmallow size (3.5″) is about 9cm… or smaller than a CD (if you’re enough to remember them?) or about the size of a drinks coaster.

The biggest ones, at 24″ (or around 60cm) are big. That’s two feet of plushie, which is about the length of your average kitchen worktop from the back wall.

So, a lil’ Toyandona keyring like this:

TOYANDONA Soft Koala Plush Hugging Pillow Stuffed Animal Doll Toy Kids Plush Stuffed Toy for Kids Toddler Children 28CM
1 Reviews
TOYANDONA Soft Koala Plush Hugging Pillow Stuffed Animal Doll Toy Kids Plush Stuffed Toy for Kids Toddler Children 28CM
  • The plush stuffed animal pillow is securely sewn from the highest quality polyester and acrylic fabrics and filled with polypropylene plush filling, exclusively all new material, soft and cuddly, could be wash, safe for your kids. When you hold it in your arms, you will feel comfortable and elastic, with a smooth feel and delicate texture.
  • Great choice for hugging bed- pillow for both adult and kids, sofa throw pillow, home decoration. The plush pillow appeal to all ages, from toddlers to adults, perfect for bedrooms, living rooms, offices. When you are in a bad mood, you can hit and pressure the plush pillow. The cute animal pillow will help you reduce the pressure of work.
  • also suitable for use in the office, an excellent gift for anyone who loves animals. Many people will love this plush toy, which can be used for playing, and as a cute pillow for reading, watching TV, studying and taking a. really comfortable to hold and support your lumbar. I it will be a sweet gift for Christmas, Thanksgiving and birthday.
  • Funny design- The round and rolling design is more convenient to embrace, with a lovely 3D small eyes and a mouth. Electronic embroidery process is more fine and, make the cuddly face expression is more cartoon vivid. It feels you are hugging a comfortable animal, adorable and comfortable.
  • Made from quality PP cotton and plush material, comfortable and good to touch. The size is small but the right size allows him to be used not as a home pillow but also as a waist cushion and even as a pillow for the company.

is still going to be pretty chunky on your keys – we’re not talking cute little Lego figure here.

And the big ones like Esmerelda the Rainbow Unicorn here:

could just about lie down on your kitchen counter… or double-up as a pillow or cushion (more on that later).

The Squishmallow marketing team have cleverly woven the cuteness of cuddly toys with the ‘collectables’ drive of Pokémon. The craze is already taking over in America and has already started to hit the shores of the UK – so you’d best get involved quick, before your kids “really need” a £500+ super-rare!

How much do Squishmallows cost?

It varies (of course) but you’re looking at about £5-6 for a small one; up to around £50 for a massive one and or one with all the accessories and add-ons that are available.

That’s a lot for a ‘teddy’ but when you consider most PlayStation games are around the top end of that price bracket they’re not that bad in the world of ‘expensive stuff my kids demand’.

Are Squishmallows safe for kids/babies?

If you’re wondering whether you can give one of these cuddly bundles of loveliness to your cuddly ball of loveliness.

Squishmallow’s official website states that they’re suitable for “everyone” – of all ages.

They’re made from (and filled with) polyester fibres. They’re non-toxic and no toxic chemicals are used on the outside or the inside – which is reassuring if you’re planning to give ‘Fifi the Fire Chief’ to a teething toddler.

There are no buttons, zips or ‘eyes’ that can pop (or be pulled!) off either.

They’re fully machine washable. However, don’t wash them on their own – pop them inside a pillowcase and wash them with your next machine-load of bedding. This will help ensure they don’t get too thrashed around inside the washing machine which may affect their shape.

As they’re polyester they don’t deal well with heat, so keep it on a cool wash. You can tumble dry them (handy to know, if someone won’t sleep without them!) but again, keep it on the lowest heat-setting possible.

Can Squishmallows help with anxiety?

Absolutely.

They’re not specifically designed for this but in the same way that having something to hug, squeeze or even have a slightly one-sided chat with – they can help.

Some kids (and lots of adults too!) like to sit in bed or on the sofa with something to hold. After the last year or so we’ve all had, a good hug is balm to your soul.

One of these adorable little critters can certainly fill that gap if you know someone that needs a hug, that perhaps you can’t always be there to give.

OK, you’re convinced… so here’s the big question:

Where to buy Squishmallows in the UK?

Happily there are a few options here:

are all approved retailers on the Squishmallow website.

Squishville by Squishmallows SQM0078 Mystery Squad, Four 2, Irresistibly Soft Colourful Plush Caticorns, Mini Squishmallows
Squishmallows SQJZ20-12FX-5 Soft Toy
Official Kellytoy Giant Squishmallows Reina the Butterfly 16"
Squishmallow 8 Inch Maui The Pineapple Plush Toy, Super Pillow Soft Plush Stuffed Animal, Yellow
Squishville by Squishmallows SQM0078 Mystery Squad, Four 2, Irresistibly Soft Colourful Plush Caticorns, Mini Squishmallows
Squishmallows SQJZ20-12FX-5 Soft Toy
Official Kellytoy Giant Squishmallows Reina the Butterfly 16"
Squishmallow 8 Inch Maui The Pineapple Plush Toy, Super Pillow Soft Plush Stuffed Animal, Yellow
£10.03
Price not available
Price not available
£42.02
Squishville by Squishmallows SQM0078 Mystery Squad, Four 2, Irresistibly Soft Colourful Plush Caticorns, Mini Squishmallows
Squishville by Squishmallows SQM0078 Mystery Squad, Four 2, Irresistibly Soft Colourful Plush Caticorns, Mini Squishmallows
£10.03
Squishmallows SQJZ20-12FX-5 Soft Toy
Squishmallows SQJZ20-12FX-5 Soft Toy
Price not available
Official Kellytoy Giant Squishmallows Reina the Butterfly 16"
Official Kellytoy Giant Squishmallows Reina the Butterfly 16"
Price not available
Squishmallow 8 Inch Maui The Pineapple Plush Toy, Super Pillow Soft Plush Stuffed Animal, Yellow
Squishmallow 8 Inch Maui The Pineapple Plush Toy, Super Pillow Soft Plush Stuffed Animal, Yellow
£42.02

Do Aldi and Tesco sell Squishmallows?

Yes, popular supermarket chains Tesco and Aldi have and do stock Squishmallows too.

However, both Aldi’s and Tesco’s stock levels are (at time of writing) all showing as ‘out of stock’ (a sign of the rush coming?). Though this may change in future, it’s worth knowing the other places one might look to shop.

Where else can I buy Squishmallows?

Online marketplaces are already doing a roaring trade in Squishmallows too, so if you’re desperate for one (or looking for a rarer one as a special gift), it’s worth checking:

Of course, all the usual caveats around taking care when buying from unofficial outlets apply. There are, of course, already rip-offs, copy-cats and selling scams relating to these popular toys.

Where can I buy Squishmallow accessories?

Naturally, like any good marketing team, Squishmallow have released a number of sets you can buy with all sorts of add-ons and accoutrements for your Squishmallow to live their best life:

Squishville by Squishmallows SQM0061 Room Set, Playroom, Mini-Squishmallow and 2 Plush Accessories, Marshmallow-Soft Animals, Toys
Squishville by Squishmallows SQM0047 Boutique Play Scene, 2” Lola Mini-Squishmallow, 8” Playset, 1 Plush Accessory, Marshmallow-Soft Animals, Toys, 1
Squishville by Squishmallows SQM0071 Room Set, 2-2 Mini-Squishmallow and 1 Plush Accessory, Marshmallow-Soft Animals, Playground Toys,
Squishville by Squishmallows SQM0049 Fifi’s Cottage Townhouse, Two 2 Mini-Squishmallow and 4 Furniture Accessories, Irresistibly Soft Plush Toys, 3 Floors to Explore
Squishville by Squishmallows SQM0061 Room Set, Playroom, Mini-Squishmallow and 2 Plush Accessories, Marshmallow-Soft Animals, Toys
Squishville by Squishmallows SQM0047 Boutique Play Scene, 2” Lola Mini-Squishmallow, 8” Playset, 1 Plush Accessory, Marshmallow-Soft Animals, Toys, 1
Squishville by Squishmallows SQM0071 Room Set, 2-2 Mini-Squishmallow and 1 Plush Accessory, Marshmallow-Soft Animals, Playground Toys,
Squishville by Squishmallows SQM0049 Fifi’s Cottage Townhouse, Two 2 Mini-Squishmallow and 4 Furniture Accessories, Irresistibly Soft Plush Toys, 3 Floors to Explore
£12.00
£14.99
£21.23
£34.99
Squishville by Squishmallows SQM0061 Room Set, Playroom, Mini-Squishmallow and 2 Plush Accessories, Marshmallow-Soft Animals, Toys
Squishville by Squishmallows SQM0061 Room Set, Playroom, Mini-Squishmallow and 2 Plush Accessories, Marshmallow-Soft Animals, Toys
£12.00
Squishville by Squishmallows SQM0047 Boutique Play Scene, 2” Lola Mini-Squishmallow, 8” Playset, 1 Plush Accessory, Marshmallow-Soft Animals, Toys, 1
Squishville by Squishmallows SQM0047 Boutique Play Scene, 2” Lola Mini-Squishmallow, 8” Playset, 1 Plush Accessory, Marshmallow-Soft Animals, Toys, 1
£14.99
Squishville by Squishmallows SQM0071 Room Set, 2-2 Mini-Squishmallow and 1 Plush Accessory, Marshmallow-Soft Animals, Playground Toys,
Squishville by Squishmallows SQM0071 Room Set, 2-2 Mini-Squishmallow and 1 Plush Accessory, Marshmallow-Soft Animals, Playground Toys,
£21.23
Squishville by Squishmallows SQM0049 Fifi’s Cottage Townhouse, Two 2 Mini-Squishmallow and 4 Furniture Accessories, Irresistibly Soft Plush Toys, 3 Floors to Explore
Squishville by Squishmallows SQM0049 Fifi’s Cottage Townhouse, Two 2 Mini-Squishmallow and 4 Furniture Accessories, Irresistibly Soft Plush Toys, 3 Floors to Explore
£34.99

from their own kitchen, to picnics, furniture, playground toys, even their own boutique – all with the same satisfying squishiness.

Whichever you decide to get we’re sure your little ones will be thrilled… or treat yourself to one, we’re not here to judge. And who doesn’t love a big squishy hug?

Last update on 2022-01-16 / Affiliate links / Images from Amazon Product Advertising API

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